Best Sellers

Best Sellers is a curated shortlist of signature formulas from the catalog, gathered as an easy starting point for tanners who want a focused set of choices rather than the full range. The edit is built mostly around dark bronzers from Devoted Creations, with one Ed Hardy pick, and includes Metaphoria, Black Obsession, Black Velvet, Beyond The Beach, Somewhere On A Beach, Color Me Coco and Vacay Vibes alongside Ed Hardy's Coconut Kisses Natural Glow, plus two bronzer-free intensifiers, Blonde Obsession and Prismatica. Together they cover a range of finishes: DHA bronzers that build deep, developing color, DHA-free options whose color comes from natural and cosmetic bronzers for a streak-free result, and intensifiers that deepen your own natural tan without added color.

Because the group spans several depths and formula types, it works well as a first stop if you are new to indoor tanning or unsure where to begin. To choose, start with the result you want, immediate bronzed color, gradual DHA development, or a deeper version of your own tan, then read the individual product pages for tone-correcting pigments, hydration and other details. Consider it a hand-picked introduction to the styles of tanning lotion carried across the store.