New Arrivals

New Arrivals collects the most recently added formulas across every brand in the catalog, spanning Devoted Creations, Ed Hardy, Designer Skin, Swedish Beauty and Australian Gold. The mix covers all of the main product types. Bronzers and dark tanners make up the largest share, adding immediate or DHA-developed color with names like Metaphoria, Moonrise, Black Obsession, Bel-Air Bronzed and Ed Hardy's Made In Miami. Bronzer-free intensifiers such as White 2 Bronze Butter, W2B Wave, Going Off Tropic and Prismatica deepen your own natural tan without added color to transfer or wash off. New moisturizers and tan extenders, including Cloud Kissed, Coco Creamsicle, Pacific Pearl and Nantucket Nectar, keep skin hydrated and hold your color, and the men's HIM line adds HIM Surf and HIM Jet.

To choose from the newest formulas, start with the outcome you want: a bronzer for visible color now, an intensifier to accelerate and deepen your own tan with nothing to wash off, or a moisturizer to extend your results. Because this collection updates as fresh stock lands, it is the fastest way to see what has just been added before browsing the wider category pages.